![]() The best way to do this, for brands who are new to the TikTok game, can be to make the most of creators on TikTok. For most brands, it’s not something they’ve ever considered, but this crazy rise in popularity means that it’s important and advisable for brands to have a presence on the platform. How can brands make the most of this spike in popularity?įrom the perspective of brands, venturing into the world of TikTok can be unknown territory. 26% of TikTok users are between 20-29 years old and that is a very powerful audience for any brand to captivate. Not only are millennials now on board, but they’ve been actively posting a lot of content too. ![]() There was no way that they were going to be posting videos of them dancing on the internet, pranking their other half or uploading videos of themselves cooking.įast forward a few months, and all that has changed. It seemed a bit weird - generations outside of Gen Z felt like it was too unfiltered. Early in the coronavirus outbreak, this number went up to 19%, with reports suggesting it has skyrocketed in recent weeks.įor the older millennial generation, TikTok used to be pretty uncool. In 2019, millennials barely used TikTok - with just 3% using it regularly. The increase can also be seen in the millennial generation too. In 2019, 12% of Gen Z used TikTok regularly. ![]() If you’d have asked that question a few months ago, you’d have discovered that TikTok was pretty much a ‘Generation Z thing’ but even they have bumped up their usage significantly since coronavirus. Having something to work on, like the viral TikTok dances and the fitness challenges, can be a very positive and fun way to stay engaged with people on social media. Plus, the routine element can be really good for us too. Reports have suggested that TikTok can be really positive for mental health as we all search for things to do during the coronavirus pandemic, as creating and posting content can have a positive effect on mental wellbeing, especially if it’s lighthearted and fun. Yes - you read that right! It feels rare that we hear the media preaching the positives of mental health and social media, but the best news about this spike in TikTok downloads is that the platform actually does make you feel better. Whilst in the past people thought that it wasn’t for them, that it was too silly perhaps, in the current crisis people are willing to try anything to feel better. The app’s accessible and friendly nature is also perfect for everyone. The content on the platform is fun, relatable and presented in an easily digestible format, making it perfect for lockdown viewing. This incredible growth can definitely be partly attributed to the situation in which we find ourselves currently. ![]() This is thought to be the largest amount of downloads for a social media app in a single quarter, ever. #Tiktok boom androidTikTok has now surpassed 2 billion all-time global downloads across iOS and Android devices after a record-setting Q1 in which TikTok saw 315 million installs. There’s no doubt that TikTok is dominating the social landscape in 2020. We’re asking how the video-based social media platform became such a success and whether this success will continue post-isolation. #Tiktok boom tvDue to a number of factors, ranging from TikTok videos being shared on other social media channels to TikTok launching their first UK TV advert, the platform has managed to become one of the fastest growing of all time. However, over the past couple of months we’ve seen TikTok take off. ![]()
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